The approach of Incarnation echoes his earlier book Stars and Stripes. The pictures were taken in Shibuya, Tokyo, in the hottest days of summer 2009, under beautiful sunlight and full of the energy of young people. Anonymous people in the crowd are seen from the fixed level of the photographer's eyes, and only one point, or nothing at all, is in focus in each image, because he aims to look at the feelings and inner life that people carry through their figures. Although he often shoots at specific places and on specific days, the work is not documentary: he tries to include some universality of memory, time and persons. His approach to matters in society has not changed in more than twenty years.