The Instagrampier is a public cargo pier on the west side of Hong Kong Island. Every day a great number of instagrammers, photographers and curious people gather there, especially at sunset, to take selfies and scenic pictures. Walking to the pier daily, Celada began to notice all the repetitions, including their own: people return to create and re-create very similar, Instagram-driven imagery, a constant repetition of poses and situations played by a never-ending number of interchangeable actors. The pier becomes a place of transition between reality and the virtual world of self-representation, between our real selves and the way we wish our lives were perceived: a shared portraiture of contemporary living. The author also curates the pier’s own account on the platform.