Flowers and plants are thorough denominators for Mansur Gavriel, founded in New York City in 2012, working as visual symbols for brand communication and ideology. These visuals have become synonymous within its advertising, stores and social media. The flower market, photographed by brand collaborators Tanya and Zhenya Posternak of which the book is named after, is the special place where founders Rachel Mansur and Floriana Gavriel went and planted a seed for what they have now grown together.