Fershow’s work is characterized by a bold, irreverent, and colorful aesthetic that fuses fashion photography with urban reality. Unlike the idealized models and settings of the fashion world, he chooses to portray ordinary people—friends, family, and neighbors—in everyday spaces: streets, street markets (tianguis), neighborhoods, and corners that often go unnoticed or are rendered invisible.

His images are a tribute to diversity:

— Identity and belonging: He explores what it means to be from the periphery, breaking stereotypes and showcasing the dignity and pride of those who inhabit these spaces.

— Bodies and non-normative beauty: He challenges conventional standards, celebrating all types of bodies, genders, and forms of expression.

— Popular culture and counterculture: Their work breathes music, vintage fashion, kitsch, sonidero culture, and the myriad cultural expressions that bring the city to life.