Billboards are strategically set up in high traffic areas, designed to catch our attention. They are positioned atop buildings, along highways, and in market squares. Even when devoid of advertisements, they continue to draw one's gaze. The sculpture-like metal frames and blank canvases remind of things that have come and gone. Even in the absence of advertising content, a billboard remains a medium of communication. But when empty of advertisement, what message does it convey? The book serves as a statement against the unsustainable culture of consumption and the values typically conveyed on billboards.