Artsi Ifrach works in Marrakesh and creates all his pieces with a total freedom from the state of mind he has at the moment.

Being respectful of the past and the culture to bring something warmer. Vintage fabrics can match past and present. Colours and prints are his landscapes.

The process of creating each picture, starts with a piece he creates in that day, as he makes one of a kind pieces and he tries to make one of a kind pictures with them, pictures that tell stories full of feelings. He creates the whole art direction around it and the picture themselves with himself modelling.

It's very important for him to create a picture that doesn't reflect the time it has being taken and it will be memorable always.

All his pieces are to be sold in the end.