ORDER covers a body of work carried out between 2014 and 2019 in different megacities around the world. This project pursues a subjective hypothesis about the reflection of advertising images in human appearances and behaviour in urban life. Following the classic methodology of street photography (straight photography of a real scene without any manipulation), Óscar Monzón goes further by extracting moments and spaces which - due to their scenography - related and gestural precision- enter into direct dialogue with the images of the adverts that are ubiquitous in these locations, showing to us the opposite message or an interpretation of the consequences.