In the expression ”aesthetic canon” which structures the standard of beauty, the term ”canon” refers to the idea of « rule ». These rules, however, inscribed nowhere, enact in a changing way the representation of the beauty in its dimensions certainly aesthetic but also cultural and social. Jeanne Damas is a so called successful « It girl-model-businesswoman » who embodies many modern facets of a feminine ideal. She enjoys a popularity whose global reach could never have been considered before the modern era of social networks.