Sergey Maximishin's third book presents him not only as a celebrated photographer but as a storyteller, gathering articles, notes and posts from Facebook and LiveJournal written over several years, illustrated with around a hundred photographs that had not appeared in either of his earlier books. The author describes assembling the material the way his grandmother kept a page-a-day calendar, tearing off each sheet and dropping it, unsorted, into an old shoebox he read from at random as a child - an image of endless, directionless reading that became his private working method for compiling this book, before friends on Facebook suggested its eventual title.